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CULTURE

Brand Building

Logo creatively consists of three characters of Person, Follow and Mass, which highlights the important role of “Person” in different development stages of the company. In the initial stage, the quality and ability of leaders, managers and staff at different levels are the key factors of corporate development, and the role of person is stressed in this stage. During the development stage, the employees’ consciousness of execution and obedience are crucial, so the consciousness of “follow” is strengthened in this stage. In the mature development stage, the enterprise should be an excellent team that is united and marches forward with common objective and vision, and the concept of “Mass” is highlighted. The Logo not only highlights the importance of person, but also indicates the development process from inception to be bigger and stronger.      
Visually, Logo is designed and combined by “T.H.T”, the first letters of the company name. It expresses strong dynamic and aesthetic sense, symbolizes a rail extending into the distance, and shows the industrial characteristics of the company. The red color is bright and inspiring, and embodies our determination and confidence to be prosperous, united, struggling and ambitious.    

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